Category: digital marketing
Integrated Marketing and The Endless Echoes of Mad Men
| February 4, 2015 | Posted by Mike Beeson under advertising, advertising copywriting, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional |
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain, television sets in everyone’s living room marked the end of post-war austerity and, […]
Offline vs Online Copywriting
| January 31, 2013 | Posted by Mike Beeson under Content-Marketing, copywriters, copywriting, copywriting-techniques, digital marketing, freelance copywriter, online copywriting, online marketing, SEO, SEO copywriting |
Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment. Increasing numbers of people are realising that we neglect offline marketing at our peril. Since Google […]
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