Website Copywriting Makes The Link With Content Marketing

‘COPYWRITING SHORTS’  #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating ‘content’ is what I’ve always done.  The trick nowadays is to align your content with a meaningful marketing strategy – and therein […]

How To Create Effective Press Ads

  ‘COPYWRITING SHORTS’  #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever.  Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines of body copy, plus one or two contact points. No effort has been […]

How To Produce Creative Advertising Concepts

  ‘COPYWRITING SHORTS’  #102 Coming up with powerful creative concepts that have the simple and direct capacity to PERSUADE is an elusive construct that sometimes never happens.  In those cases, you see ads that don’t really work. They don’t have the unmistakable magic that a great headline has when it blurs beautifully into a perfectly […]

Is Everyone On Holiday – EXCEPT YOU?!

It’s that seasonal thing – a bit like Christmas, but a lot less predictable.  When your key suppliers jet off to the sun (and don’t bother telling you!), that can be mighty frustrating. August of course is the peak period, when travel companies and ice-cream men double their prices.  Because they can.  Take a closer […]

Seismic Shifts In Search: Google’s ‘Land-Grab’ For Online Revenues

Website copywriting is something I’ve been doing for over ten years.  During that time, changes have been many and far-reaching.  The techniques that drive and define online ‘success’ today are vastly different to what they were, even two or three years ago. Anyone who follows this industry will know that Google has been exercising its […]

The UK Is Still A Bloated Credit Junkie

I’m fascinated by debt – or ‘credit’ as it’s known in polite circles. The UK has an eye-watering National Debt of almost £1.5 TRILLION (and rising). To mere mortals, ‘debt’ is a four-letter word – something to be eschewed on pain of the workhouse or some equally grizzly fate. There’s a whole industry in the […]

A Brief History of the Co-Op – Good With Food, Not-So-Good With Money

It’s been 20 years since I worked for the Co-Op.  Or, to be more precise, the Co-Operative Wholesale Society (CWS).  It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed ‘caring, sharing’ co-operative values into a dynamic multi-faceted force on the High Street.   […]

Why Copywriters Need Emotional Intelligence

Forget about copywriting, marketing and the world of business for just one minute.  We live in an age that is mesmerised by success and celebrity.  Actors, sports stars, politicians and, yes, even entrepreneurs – their ‘success’ intrigues us.   How did they do it?  What type of people are they?  What can we learn from them?  […]

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